Tiktok Shop User Journey

In fact, TikTok dropped new study highlighting the platform become hub product discovery purchases. User behavior TikTok signals much customer journey changed — thanks a phenomenon as "infinite loop." is TikTok's "Infinite Loop" (and Does Matter Brands)?

Now, businesses get started TikTok Shop, one-stop, e-commerce ecosystem users go discovery action a matter seconds, within TikTok app. TikTok Service. customer purchased product a brand - directly TikTok via channel. that doesn't the relationship .

See TikTok's unique retail path purchase, infinite loop, unlock opportunities brands connect consumers drive results.

Overview TikTok Shop's Journey. TikTok Shop swiftly risen prominence a game-changer the social commerce space, reshaping consumers discover, engage with, purchase products online. . Cost-Effective Customer Acquisition: TikTok Shop's CPA as as $0.40-$0.90, significantly than competitors Instagram .

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The infinite loop accelerates the TikTok community's willingness buy immediately they discover Our users spend 14% when TikTok a part the purchase journey Tiktok users discovered on TikTok immediately to buy 1.5x likely the competitive average 35%

We conducted global research study Material understand TikTok's role and perceptions the retail consumer journey (the "Study").¹ results the Study highlight the impact TikTok translating of platform into real world, reshaping current path purchase driving sales scale.

Additionally, 61% users purchases on platform shortly viewing products, per TikTok's global study. Nguyễn stressed TikTok's unique position facilitating discovery various stages the consumer journey, including direct-to-consumer channels, third-party marketplaces, offline stores.

The engine the infinite loop TikTok's community users, engage TikTok every stage their customer journey: exploring brands, making purchase creating content .

TikTok gathered brand research understand platform's role the consumer purchase journey, and the platform. Here's we learned.

TikTok accelerating shopping journey helping products viral, to trust creators the community. Here's that mean your business. TikTok me buy phenomenon helped products all kinds fly the shelves—from leggings milk frothers cranberry juice, cleaning products .