16-Dec-2024 🛍️ TikTok Shop surpasses Shein, Sephora US spending TikTok Shop leads spending Shein, Sephora. 45% users bought fashion; 44% beauty items.
Jakarta, Indonesia Sentinel — TikTok Shop gross merchandise (GMV) estimated reach $32.6 billion 2024, equivalent approximately Rp528.6 trillion. Indonesia emerges the platform's second-largest contributor globally, trailing the United States. figures from report video commerce analytics firm Tabcut.com, reported The Down Momentum Works.
Beauty personal care the leading TikTok Shop product category based gross merchandise (GMV) worldwide, reaching 2.5 billion U.S.
Highlights. 150 million Americans 5 million U.S. businesses TikTok 2023. TikTok Shop launched the United States September 2023 allowing TikTok users purchase through app. ; 81% TikTok Shop sales the U.S. health beauty products.; TikTok the 4th popular social commerce platform the U.S. 8.2% online consumers the site .
KOMPAS.com - Bisnis e-commerce milik TikTok, TikTok Shop dilaporkan memiliki gross merchandise (GMV) ditaksir mencapai 32,6 miliar dollar pada 2024 ini. Jumlah setara Rp 528,6 triliun. Laporan Momentum Works memberikan lebih wawasan tentang tren TikTok Shop .
In November 2024, TikTok Shop USA set new record $1.2 billion gross merchandise (GMV), 51% month-over-month surge. Average daily sales reached $39.92 million, the final days November (Nov. 27-30) driving $311.46 million sales—averaging $77.87 million day.
As Chinese platform, TikTok Shop established strong presence Asian countries, nearly two-thirds all TikTok Shops located there, the U.S. ranks fifth, accounting 12% the total sales. Notably, Thailand leads way the highest Gross Merchandise (GMV), reaching $3 billion, contrast the U.S .
Gross merchandise of TikTok Shop categories Southeast Asia of first quarter 2024, country [Graph], Momentum Works Pte, September 30, 2024. [Online].
TikTok Shop Sold Than 2/3 Total Social Shopping Gross Merchandise (GMV) February 2024 to Earnest Analytics Case Study , TikTok Shop sold 68.1% the total social shopping GMV February 2024, livestream shopping app Whatnot captured 31% GMV, the remaining 0.9% shared Instagram Checkout, Facebook .
Today, TikTok Shop not a platform; it's cultural force, driving 68.1% total social commerce GMV globally February 2024. a stronghold Southeast Asia, it accounts more 95% sales volume rapid growth Western markets, TikTok Shop's journey reflects powerful shift consumer behavior .
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