Tiktok Shop Customer Data

Highlights. 150 million Americans 5 million U.S. businesses TikTok 2023. TikTok Shop launched the United States September 2023 allowing TikTok users purchase through app. ; 81% TikTok Shop sales the U.S. health beauty products.; TikTok the 4th popular social commerce platform the U.S. 8.2% online consumers the site .

Jenn covers retail, customer loyalty behavior, CX CRM. Following. Jun 17, 2024, 10:55am EDT. . 2023, TikTok Shop launched the U.S. months later, social marketplace .

4. womenswear underwear product category the number TikTok Shops. Womenswear underwear the highest number shops TikTok, accounting 5.64% the total TikTok Shop count. Beauty personal care with home supplies in close, accounting 5.59% 5.13% the total store count, respectively.

How people using TikTok Shop? Data shows 5.7% TikTok users purchases the app 2020, this expected reach 27.3% 2023, 39.9% 2026. TikTok 1.4 billion monthly active users 2022, is expected reach 1.8 billion the of 2023. company greatly increased revenue the few .

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In years, TikTok incorporated built-in shopping features the TikTok Shop, enabling users make purchases leaving app. . Customer preferences e-commerce social .

16. TikTok Shop Safety. the concerns TikTok potentially banned due data safety issues, it's important consider overall safety TikTok Shop. Trustpilot, TikTok a rating just stars, primarily due its unsatisfactory customer support service.

The app continues show customers more to return TikTok Shop with other platform. Earnest Analytics credit card data, 27% TikTok Shop users returned buy just months their purchase. retention rate leads e-commerce platforms as Temu (20%), Shein (10%) Etsy (8%).

TikTok Shop quickly a popular to shop, in Southeast Asia. to Aftership, total Gross Merchandise (GMV) sales TikTok date been $11.09 billion.GMV defined the total of merchandise sold a period a customer-to-customer (C2C) exchange site, i.e. value goods sold an eCommerce platform.

In February 2024, TikTok Shop responsible 68.1% social shopping GMV, to report Earnest Analytics; of April 2024, than 11% U.S. households purchased product TikTok Shop; growth highlights platform's unique ability engage users drive conversions.

TikTok, popular social media platform, also expanded the realm eCommerce, allowing users set online stores. the categories TikTok, Womenswear & Underwear emerges the prominent, hosting highest number online shops. captures 5.64% the total TikTok store count.